Fred Parent

Fred Parent

Hendrick’s Gin Brand Ambassador — Central & Southern U.S.

An elixir enthusiast by day and night, Fred Parent’s wealth of knowledge in unusual cocktails and experiences serves him to be a most superb ambassador for Hendrick’s Gin. Having worked as a bartender and beverage director all over New York City, his infatuation with mixology led him to create “Mixed Neat,” a company that curated unique mobile events focusing on ingredients, exquisite cocktails and a memorable one of a kind experience. While developing this business, Fred became a pillar in the growing cocktail scene in Harlem, one of New York’s most up-and-coming and exciting neighborhoods. As his reputation grew within the cocktail community, so did his repertoire and experience, and William Grant & Sons took notice, appointing Fred Associate Ambassador for Hendrick’s Gin in New York in 2014.

After peddling peculiar tipples across the New York metro area for about a year, Fred took his vast knowledge of and experience with large scale events and festivals and hit the road with Hendrick’s, traveling the country to pour the finest cocktails at the most curious events including Austin Food & Wine Festival and Firefly Music Festival. Now as the Hendrick’s Brand Ambassador in the Central & Southern regions, Fred brings his passion for potent concoctions to the heartland of the U.S.

Fred Parent is, in his own words, “a peculiar imbiber, tippler, potent potion inscriber, unusual occasion devisor, and juniper elixir mixer with skills in corpse revival. He views the world through rose colored lenses, and rides a cucumber chariot through the winding roads less traveled. On a quest to study the mystical and inexplicable, for a birds eye view of what makes this planet digable. An explorer of dreams and lover of fine things, such as art and butterflies, for their wings signify their nature to be free.”